Search Engine Optimisation (SEO) is the process by which a website is optimised to be placed well in the search engine listings. The correct words and links throughout your website can make a huge difference to your Google, Bing & Yahoo rankings. Ghost have extensive experience in getting websites higher up with the proper use of good quality well written text, links, headers & file names. There are a multitude of little technical tweaks that can be made to help boost your websites performance. What works one week might not necessarily work the next as the search engine analytic structure is changed and updated regularly. We monitor our optimised websites and make sure they remain competitive in their selected well chosen areas.
The key to getting business from the internet is getting the relative keywords placed correctly throughout your website, the website itself needs to be constructed in a way that conforms with the many regulations that forever change as the search engines adjust their search algorithms. Close monitoring of these enable us to adjust your website to make sure it agrees with what is right at the time. Some factors that are always important are speed of opening the site, images correctly labelled and how the website works with old and new browsers.
As soon as the website is properly set we then activate a strategically worded ad-word campaign with Google, Bing or in some cases both. These campaigns work with instant effect and also help lift your website even more up the natural listings, creating momentum, working to keep this trend moving upwards and onwards on a constant monthly basis which all helps getting your website o the natural listing number one position. This is so important because most people when browsing on Google for a new product or service make their choice from the top three natural listings. Some of our customers have indeed turned their businesses around by letting us do the ground work to get them to that position.