Search Engine Optimisation (SEO) is the process by which a website is optimised to be placed well in the search engine listings. The correct words and links throughout your website can make a huge difference to your Google, Bing & Yahoo rankings. Ghost have extensive experience in getting websites higher up with the proper use of good quality well written text, links, headers & file names. There are a multitude of little technical tweaks that can be made to help boost your websites performance. What works one week might not necessarily work the next as the search engine analytic structure is changed and updated regularly. We monitor our optimised websites and make sure they remain competitive in their selected well chosen areas.
The key to getting business from the internet is getting the relative keywords placed correctly throughout your website, the website itself needs to be constructed in a way that conforms with the many regulations that forever change as the search engines adjust their search algorithms. Close monitoring of these enable us to adjust your website to make sure it agrees with what is right at the time. Some factors that are always important are speed of opening the site, images correctly labelled and how the website works with old and new browsers.
As soon as the website is properly set we then activate a strategically worded ad-word campaign with Google, Bing or in some cases both. These campaigns work with instant effect and also help lift your website even more up the natural listings, creating momentum, working to keep this trend moving upwards and onwards on a constant monthly basis which all helps getting your website o the natural listing number one position. This is so important because most people when browsing on Google for a new product or service make their choice from the top three natural listings. Some of our customers have indeed turned their businesses around by letting us do the ground work to get them to that position.
This service pushes out quality promotional articles on a daily basis, that relate to your business. It's like having your own press release department constantly promoting you on the social media platforms of your choice.
Creating new ways to connect with your customers helps in lots of ways you may or not have of expected. For example a post out on the right Twitter hash tag could make your business that vital connection whereas a like on your Facebook page that was activated via a link on your website could lift your website higher in the rankings.
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'Richard designed our new company website and was a pleasure to deal with. I would highly recommend.'
Andrew Brien, Director - Royal Wootton Bassett
'Ghost produced a very professional looking website that we are we pleased with, they worked very hard and our website now works on iPhones!.'
Clive Thorne - Swindon
'We are very pleased with what Richard has done to our website, not only transforming it to work on the popular tablet and smartphone formats, but also working on the keywords to improve our Google rank position. '
Andrew McQueen - AKM Aerials